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OOH Media (Outdoor advertising) is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising.
Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting and/or in specific commercial locations (such as in a retail venue, Bus Stations, Train Terminals, Malls, Theatres etc.).
Cost of this media depends on the area of the display, location of the display as well as technology used in the display etc. OOH, i.e. Out-of-home (Street Hoardings, Billboard Ads, Street overhead Gantries, Banners, Boards) and DOOH, i.e. Digital- Out-of-home (Digital Displays/Signages- Neon, LCD, LED, Plasma Displays) are some of the popular Outdoor Advertising tools.
Nowadays we see creative combinations of OOH & DOOH. Auto Rickshaw /Bus Panels & Bus-Shelter advertising firmly establish brand awareness and generate quick recall with high profile exposure near point of purchase locations.
ADVENTURES INDIA offers the best rates & Deals for above all types of Outdoor Advertising Campaign in Pune & the region.
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